Riaz M.
Premium Fashion Retail
R4.9M → R13.3M
Online Revenue · May–Oct 2025 vs the 6 Months After
For Ecommerce Businesses and Retailers
A done-for-you E-commerce Growth System that gets you more sales for the same spend, in 90 days or less
We build your ads, content and product pages, all tailored to your e-commerce business, so more sales come in without spending more on ads
Actual Client Results
What we'll cover in this call:
- Diagnose the exact problems that are holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90 day game plan based on your actual business numbers
R850M+
Online Sales Generated
100+
Ecommerce & Retailers Served
Trusted by founders at
Proven Results
What Happens When Our E-commerce Growth System Is Installed
Every business below had a bad advertising foundation, was working with a generalist agency, running ads themselves, or had a bad ecommerce website.
Justin M.
Fragrance & Perfume
−41% → +277%
Revenue · 5 Months Before vs 5 Months After
Jaco B.
Online Plant Nursery
R2.8M → R6.6M
Revenue · +139% in One Year
Mohammed E.
Toys & Games
R2.8M → R7.2M
Online Revenue · +157% Year on Year
Tebogo S.
Footwear
R1.2M → R5.3M
Revenue · +347% Year on Year
Marlize K.
Baby & Maternity
+35% Profit
Profitability Growth · Same Ad Budget
Riaz M.
Premium Fashion Retail
+141%Online Revenue
+168%Site Sessions
+155%Orders
±0%Ad Spend
Comparing the 6 months before partnering (May–Oct 2025) with the period after launch (Nov 2025–May 2026)
About the business
A premium fashion retailer with an established footprint of physical stores and a catalogue spanning a wide range of well-known brand-name labels. The brand itself was strong and the stores were performing, but the online side of the business had never reached the same level.
Where they were
Marketing had been handled in-house, with a few agencies tried along the way. Results were up and down: moments of success, but never sustained. The team knew the store could do more. In the six months before partnering with us (May to October 2025), the online store did R4.9M in revenue.
Our audit found the reasons quickly: the conversion tracking foundations on both Meta and Google were incorrectly set up, campaign structure had almost no segmentation, a serious limitation for a store selling dozens of distinct brands, and the website itself had user-experience friction costing them conversions.
What we did
We started at the foundation and worked up. First, a conversion-rate pass on the website to fix the user-experience issues. Then a full rebuild of the conversion tracking across Meta and Google to the Omnia standard, so every decision from that point was based on accurate data.
From there we sat with the client to map out each brand in the catalogue: margins, stock position, what they wanted to push and what past data showed. That fed a full creative production run: AI-generated video and imagery, lifestyle shots, carousels and catalogue ads, all built for conversion. We launched brand-segmented campaigns across both Meta and Google, scaled Google hard, and layered in email marketing using the same brand segmentation with every flow rebuilt and tested.
The results
Performance picked up from the day the new structure went live. From November 2025 to May 2026 the store did R13.3M, 141% up on the comparable prior period, with sessions up 168% and orders up 155%, all on effectively the same ad spend. Monthly revenue run rate climbed from roughly R820K to R1.9M.
The engagement has since shifted to pure scaling: monthly reporting and strategy sessions, stock-driven planning and clearance-sale support, and continual improvement brand by brand.
The numbers
Marlize K.
Baby & Maternity
+35%Profitability
+30%Revenue (2yr)
+14%Order Volume
3Years Scaling
Year 1 (flat ad spend, margin focus): +35% profit. Year 2 (TikTok added, +15% spend): scaled further. Compared against the final year with their previous agency.
About the business
A well-established online store in the baby and maternity space, selling a broad catalogue of products for expecting mothers, newborns and toddlers. The business had been trading for years and had a solid, loyal customer base by the time we started working together.
Where they were
In the year before partnering with us (May 2023 to April 2024) the store was managed by another agency and did R12.9M in revenue. They had hit a ceiling. The previous agency could not scale the account any further, and although they kept adding budget, the extra spend only produced diminishing returns. Growth had stalled and more money was no longer the answer.
The strategy was also one-dimensional: chase top-line revenue, with little attention paid to which products were actually making money.
What we did
We started with the Omnia foundations: a full rebuild of conversion tracking and a large, ongoing content production run across image, video and carousel formats. But the strategic shift was where the real value came from.
In year one we deliberately kept ad spend constant and changed the focus from revenue to profit. Rather than pushing whatever sold easiest, we prioritised the higher-margin products, even the ones that were harder to sell, so that every rand of the same budget worked toward margin instead of just a bigger revenue number. The result was a 35% increase in profitability in our first year, without spending a cent more on ads.
A year in, with the foundations proven, we opened the taps: we introduced TikTok ads to reach a new audience and beat content fatigue with fresh formats, and increased ad spend by around 15% to scale the account further, this time with the creative breadth and horizontal structure to turn that budget into profitable growth rather than diminishing returns.
The results
In our first year (May 2024 to April 2025) revenue grew to R14.5M, up roughly 15% on the prior year, on flat ad spend, while profitability jumped 35%. In year two (May 2025 to April 2026), with TikTok live and spend up around 15%, revenue climbed again to R16.8M and order volume rose 14%, taking total revenue growth to around 30% across the two years.
The headline is profitability: it has grown far faster than revenue and dramatically faster than ad spend. By breaking through the ceiling the previous agency could not, shifting the focus to margin, and scaling horizontally, we turned a stalled, mature store into one that grows its bottom line year on year.
The numbers
Mohammed E.
Toys & Games
+157%Online Revenue
+260%Orders
+45%Ad Spend Only
2.6×Revenue Growth
B2C store revenue, comparing the 12 months before scaling with Omnia (May 2024–Apr 2025) against the 12 months after (May 2025–Apr 2026)
About the business
An online toy retailer with a wide catalogue spanning every kind of toy, plus a substantial B2B wholesale arm that we also manage. This case study focuses purely on the B2C side of the business: the direct-to-consumer online store.
Where they were
Before working with us the store was small and struggling to break the R200k per month mark. They had seen varying levels of success over time but could never find a way to scale consistently. The growth ceiling was low and stubborn.
What we did
We took over the full paid strategy and built it around a combination of Meta and Google paid ads, supported by social media and email marketing. The biggest lever was granular product segmentation paired with Google's intent-based reach.
On Google we broke every product line out into its own asset group within Performance Max, and ran standard Shopping, Search, and PMax campaigns alongside each other, with dedicated focus on each of the main product lines. We mirrored that structure on Meta, with dedicated campaigns for every core product line and a deliberate push on top-of-funnel audiences to feed new customers into the store. This gave us tight control over budget and messaging at the product level rather than treating the catalogue as one blur.
The results
In the 12 months after we started scaling (May 2025 to April 2026) B2C revenue grew to R7.2M, up 157% on the prior year's R2.8M, a 2.6x increase. Orders climbed even faster, up 260%. Crucially, we achieved that while increasing ad spend by only around 45%, so revenue grew several times faster than the budget behind it.
A store that once could not clear R200k a month now regularly sees months in excess of R700k, with November pushing close to R1M around Black Friday. When the client runs promotions we help them scale hard into the demand, and the account keeps climbing.
The numbers
Jaco B.
Online Plant Nursery
+139%Revenue (1yr)
+88%Orders
2.4×Revenue Growth
~3yrsScaling Together
Focus year: 2023 vs 2024 (full calendar years). We have worked with this client for roughly three years, from early on.
About the business
An online plant nursery selling a wide range of plants and greenery direct to consumers. We have worked with them for roughly three years, effectively from the beginning of their serious growth, which makes this one of our clearest long-term scaling stories.
Where they were
This is less a turnaround story and more a scaling one. The business had genuine potential and a solid product, and our job was to build the engine that could grow it year after year without hitting a ceiling, then keep it profitable as it scaled.
What we did
The core is our scaling system, run across multiple platforms at once. Rather than pouring budget into a handful of ads, we produce a large and constant variety of paid media, static images, carousels, AI-generated video and user-generated content, then use tight segmentation to double down on the winning creatives and cut wasted spend on the losers. That mix is what lets us increase budget while keeping efficiency intact.
We also rebuilt the store itself. We moved them off WordPress onto Shopify with a completely new build, then ran conversion-rate optimisation on top: multiple payment gateways, product filtering, and a long list of user-experience refinements we have learned drive conversion over years of doing this. Better traffic and a better-converting store compounding together.
The results
From 2023 to 2024 revenue grew from R2.8M to R6.6M, up 139%, a 2.4x increase, with orders climbing 88%. We did roughly double ad spend over that period, but revenue grew faster than the budget behind it, which is exactly what a healthy scaling system should do.
The business is now in a strong, stable position: consistently doing good numbers and highly profitable at its current spend. With the foundations, the creative engine and the store all working together, we simply keep scaling it year on year.
The numbers
Tebogo S.
Footwear
+347%Revenue (1yr)
4.5×Revenue Growth
2–3×Higher Margin Mix
YearsStill Scaling
Comparing their first year trading largely on their own (Jan–Dec 2023) with the first full year after we took over (Jan–Dec 2024)
About the business
An online footwear retailer carrying a very large catalogue: multiple brands, with every style running across a full range of sizes. That is what makes the account complex, because every size of every shoe is its own stock position.
Where they were
They launched properly in 2023 and made an acceptable start, finishing the year on R1.18M. But progress was slow and the growth curve was flat for long stretches. There was clearly a business there; it just was not being scaled.
What we did
We started on Google, where the buying intent was, and expanded into Meta once the foundations were producing. With a catalogue this size the real work was in the feed: we implemented an extensive set of feed rules to handle stock discrepancies, so that sizes which were out of stock stopped being advertised and budget stopped leaking on products nobody could actually buy. From there we segmented the account brand by brand rather than treating the catalogue as one block, and introduced email marketing to build and monetise a returning audience.
The bigger strategic move came later. The client told us that although turnover looked healthy, the profit was not where they wanted it, because the popular international brands they were known for carried thin margins. So we deliberately shifted the focus of the advertising away from those brands and onto their own in-house labels, which carry two to three times the margin. Harder products to sell, and less brand recognition pulling them along, which meant the creative and the targeting had to do considerably more of the work.
The results
In our first full year the store went from R1.18M to R5.27M, a 347% increase and roughly 4.5 times the previous year. Monthly revenue moved from around R98K to R439K.
The more important outcome is what happened to profit. Having moved the product mix toward the in-house brands, they did not merely hold revenue while selling the harder, less famous products, they grew it further, and did so on products earning two to three times the margin. Several years in, the account is still climbing and the business is now genuinely profitable rather than simply busy.
The numbers
Justin M.
Fragrance & Perfume
+277%Revenue
+237%Orders
+137%Conversion Rate
+75%Ad Spend Only
Comparing the final 5 months with their previous agency (Oct 2025–Feb 2026) with our first 5 months (Mar–Jul 2026)
About the business
An online fragrance retailer selling brand-name and imported perfumes.
Where they were
They came to us from a very well known South African agency, and the numbers were going the wrong way. In the five months before we started, the store did R881K and revenue was down 41% on the period before that. Orders were down 36%. They were spending steadily and getting no return on it.
Our audit found the causes quickly. There were serious stock limitations on the website that were quietly killing conversions, conversion tracking was not set up correctly, and the advertising itself was thin: static images only, with Google running nothing but a single Performance Max campaign.
What we did
We started with the store rather than the ads, because more traffic to a broken experience only wastes money. We ran conversion-rate optimisation across the site, advised the client directly on what stock levels they needed to hold, and implemented feed rules so that products which were out of stock stopped being advertised. Then we rebuilt conversion tracking properly, so every decision after that point was based on accurate data.
On creative, we moved them off static-only and into a proper mix of video, carousel and static. On Google, we broke the single Performance Max campaign into multiple asset groups, segmented every product inside Merchant Center, and introduced Search and Shopping campaigns, deliberately separating brand from prospecting search so we could finally see what was genuinely driving new customers rather than harvesting demand that already existed. Both accounts were completely restructured.
The results
In our first five months the store did R3.43M, up 277%, having been in decline when we took over. Orders climbed 237% from 1,353 to 4,566, and the conversion rate more than doubled from 0.30% to 0.71%, which is the clearest sign the website and stock fixes did their job.
Ad spend went from roughly R40K to R70K per month, an increase of 75%, so revenue grew close to four times faster than the budget behind it. Monthly turnover now runs in the R700K to R1M+ range.
We will be straight about the start: the first month or two had teething problems we had to work through, as most rebuilds of this depth do. The account is now in a strong, stable position, the client is very happy, and we are moving into scaling it more aggressively.
The numbers
Are You Experiencing Any Of This?
You've Been Burned Before
You hired an agency, maybe two, maybe three, and every time it was the same story. Big promises in the sales call, radio silence after you signed. Months go by, budget disappears, and when you finally ask what's happening you get a PDF full of impressions and click-through rates that mean absolutely nothing to your bank account.
Your Ad Account Is a Crime Scene
Campaigns with no structure. Audiences overlapping. No naming conventions. Pixel events firing incorrectly or not at all. You're spending money every day on a foundation that was never built properly, and every "optimisation" your last agency made just added another layer of mess on top.
You're Getting Reports You Can't Actually Use
Every month you get a report. It has graphs. It has numbers. It has a lot of green arrows pointing up. But you still can't answer the one question that matters: "Is this actually making me money?" The reporting is designed to make the agency look good, not to help you make decisions.
You Have No Idea Who's Actually Working on Your Account
You signed up because of the senior strategist in the pitch meeting. Three weeks later, you're on calls with someone you've never met who clearly read your brief for the first time five minutes ago. Your account gets passed around like a hot potato, junior staff, rotating freelancers, whoever's available.
You're the Guinea Pig
Your agency says they're "testing." What they really mean is they don't have a playbook and they're figuring it out on your dime. Every new creative is a guess. Every audience is a shot in the dark. You're not paying for expertise, you're funding their education.
They Don't Understand Your Business
You sell physical products to real consumers. But your agency runs your account the same way they run the local dentist's and the SaaS startup down the road. They don't understand product margins, seasonal buying behaviour, average order value, or customer lifetime value.
You're Spending More But Making Less
Revenue might be going up on paper, but your margins are shrinking. Ad costs are climbing, your cost per acquisition keeps creeping higher, and you're not sure if scaling is actually making you more profitable or just busier. Nobody's watching the numbers that matter.
You're Running It Yourself, And It's Costing You
Whether you've always handled your own ads or took them back after a bad agency experience, the result is the same. You're spending hours in Ads Manager instead of growing your business, second-guessing every decision, and knowing deep down that someone who does this full-time would get better results. You didn't build this business to be a media buyer, but right now, that's the job.
Why Omnia
We're Not Another Agency That Treats Your Ad Spend Like Target Practice
Most agencies operate like vending machines, you put money in, they push buttons, and you hope something comes out. They rotate junior staff through your account, copy-paste strategies from industries they don't understand, and send you dashboards full of vanity metrics that mean nothing to your bottom line. Omnia exists because we got tired of cleaning up their mess.
We're a specialist ecommerce performance team, every strategy, every ad account structure, every creative decision is built on consumer psychology and buying behaviour, not guesswork. We don't "test and learn" on your budget. We arrive with systems that already work.
You'll never wonder who's working on your account or what they're actually doing. You get a dedicated team of strategist, media buyer, and creative who know your brand, your margins, and your customers. We report on metrics that matter to business owners: revenue, ROAS, cost per acquisition, and profit. Not impressions. Not reach. Not "brand awareness."
Specialist, not generalist
Transparency, not vanity metrics
Ownership, not excuses
Ready to Stop Guessing?
Book your free 1-hour audit and get a clear plan for growth.
Book My Free Audit →What we'll cover in this call:
- Diagnose the exact problems holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90-day game plan based on your actual business numbers
Why Choose Omnia
What Sets Us Apart
E-commerce Specialists
We work exclusively with product brands and retailers selling online, not generalist marketing.
R850 Million Online Sales Portfolio
Attributed online sales generated for our clients. We deliver real revenue results for clients.
In-house Team
No work outsourced to third parties; we own every deliverable across our team of 15+ full-time employees.
Transparent & Consistent Reporting
You see exactly what is working and what is not, every month. We report bi-weekly, monthly, and quarterly on revenue and impact to your bottom line, not vanity metrics.
7-Day Exit Window · Walk away during onboarding
No Setup Fees · R8,500–R25,500 value included
Month-to-Month · 30-day cancellation notice
Your Accounts, Your Data · Full ownership always
The People Behind The Results
Meet The Team
A real, in-house team of specialists: not freelancers, not outsourced, not rotating juniors.
Richard
Co-Founder
Armand
Co-Founder
Erin
Ops Manager
Michael
Paid Media Team Lead
Robbie
Paid Media
Carlo
Paid Media
Becca
Design Team Lead
Nieke
Design
Kyla
Design
Arshad
Web
Tadwala
Web
Georgia
Social Media
Kamaaryn
Email
Kaylin
Account Management
Delita
Account Management
Our Commitment To You
The Omnia Guarantee
In an industry full of lock-in contracts and hidden fees, here's how we do things differently.
Onboarding & Alignment Guarantee
In the first 7 days, we kick things off with an onboarding and a 90 day strategy presentation. If after that you are not happy with our direction or feel we are not delivering as promised, simply let us know and we will cancel immediately. No penalties, no questions asked.
No Setup Fees
Omnia is so confident in what we do that we do not charge any setup fees on ads. These fees typically run anywhere from R8,500 to R25,500 once-off, which we include for free.
Month-to-Month, No Long Term Contracts
Omnia has always offered month to month contracts. No long term commitments, we either make money together long-term or not at all. All SLA terms carry a 30 day cancellation notice.
Your Accounts, Your Data
Every account we work in is set up in your name and stays yours. We operate as a collaborator, never the account owner. If you ever leave, we assist with a clean handover and ensure you retain full access to everything. No holdbacks, no complications.
No Lock-In. No Setup Fees. No Excuses.
See why ecommerce brands trust Omnia to grow their revenue.
Book My Free Audit →What we'll cover in this call:
- Diagnose the exact problems holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90-day game plan based on your actual business numbers
Compare Your Options
What Are Your Other Options?
We built Omnia for ecommerce brands that are done gambling on generalists.
| Omnia Digital | Generalist Agency | Freelancer / Contractor | DIY / In-House | |
|---|---|---|---|---|
| Ecommerce Specialisation | 100% ecommerce focus, every system built for product brands | Serves any industry, your account shares playbooks with dentists and lawyers | Varies, most are generalists picking up whatever work comes in | You know your product but not paid media at scale |
| Dedicated Team | Named strategist, media buyer, and creative assigned to your account | Rotating junior staff, whoever's available that week | One person doing everything, strategy, creative, reporting, invoicing | You, plus maybe a VA or junior hire with no paid media experience |
| Ad Account Setup | Audited and rebuilt properly, naming conventions, pixel events, campaign architecture | Inherited mess from the last agency, patched with band-aids | Set up once, rarely reviewed or restructured | Built from YouTube tutorials and guesswork |
| Reporting | Revenue, ROAS, CPA, contribution margin: numbers tied to profit | Impressions, reach, CTR: vanity metrics that hide poor performance | Sporadic updates, usually only when you chase them | You're staring at Ads Manager yourself |
| Creative Strategy | Built on buyer behaviour, product positioning, and conversion psychology | Template creative swapped across industries | Can execute briefs but rarely drives strategy | Limited, you're too close to see it like a customer |
| Accountability | Performance-driven, if it's not working, we tell you first and fix it | Blame the algorithm, the market, or your product | Disappears when results drop | No one to hold accountable but yourself |
| Speed to Results | Proven systems deployed, not starting from scratch on your budget | 3–6 month "learning phase" that may never end | Fast to start, slow to scale, hits a ceiling quickly | Months of trial and error |
| Platform Partnerships | Google, Meta, Shopify & Klaviyo Partner | May hold one or two, often lapsed | Rarely, partnerships require spend thresholds | Not applicable |
| Ecommerce Metrics | AOV, LTV, contribution margin, blended ROAS, we think like operators | Doesn't know your margin structure | Understands platform metrics but not business economics | You understand the business but struggle to connect it to ad performance |
Is This For You?
Are We The Right Fit?
Specialising in ecommerce has taught us exactly where we deliver the best results. Matching this criteria is essential for a successful partnership:
✓ We're A Fit If...
- ✓ You sell physical products online (ecommerce / DTC brands)
- ✓ You have proven product-market fit and existing sales
- ✓ You have the capital to invest in growth, not your last dollar
- ✓ You understand that profitable scaling is a long-term investment, not an overnight hack
- ✓ You want a team that operates as an extension of your business
- ✓ You want to understand your numbers and strategise together regularly
- ✓ You have at least 40% profit margin on your core products
✗ We're Not A Fit If...
- ✗ You sell digital products, courses, or ebooks
- ✗ You're starting your first business with limited capital
- ✗ You're looking to learn how to do your own marketing (we do, not teach)
- ✗ You're dropshipping or running an arbitrage model
- ✗ You want a completely hands-off "set and forget" marketing solution
- ✗ You're looking for overnight results or a quick return on ad spend
- ✗ You have less than 40% profit margin (the maths won't work for paid media)
Your Free Audit
Here's Exactly What We'll Cover In Your Free 1-Hour Audit
This isn't a 15-minute teaser call. It's a full diagnostic session where we pull up your website, your ad accounts, and your numbers, live, and show you exactly what's working, what's broken, and what to do about it.
1
Live Website & CRO Review
We'll go through your website together and identify the conversion killers that are costing you sales right now: layout issues, friction in the checkout flow, missing trust signals, weak product pages, and the common ecommerce mistakes we see over and over. You'll get specific, actionable recommendations you can implement immediately, whether you work with us or not.
2
Full Ad Account Audit
We'll screen-share and dive into your actual ad accounts: Meta, Google, email, whatever you're running. We'll look at campaign structure, audience targeting, creative performance, pixel setup, and attribution. Most accounts we audit have structural issues that are silently burning budget. We'll find them and show you exactly what needs to change.
3
Business Numbers Deep-Dive
We'll walk through your current ad spend, revenue, margins, cost per acquisition, and platform breakdown. This isn't to interrogate you, it's to understand whether paid media can be profitable for your business and at what scale. We'll also share what we see from our most successful ecommerce clients.
4
Your 90-Day Roadmap
Based on everything we've reviewed, we'll map out what the next 90 days would look like: what to fix first, where to allocate budget, and what results you can realistically expect. You'll leave the call with a clear plan, not a vague "we'll get back to you."
7-Day Exit Window · Walk away during onboarding
No Setup Fees · R8,500–R25,500 value included
Month-to-Month · 30-day cancellation notice
Your Accounts, Your Data · Full ownership always
FAQ
Frequently Asked Questions
How are you different from the last agency I hired?
Most agencies are generalists, they run the same playbook for a dentist, a SaaS company, and your ecommerce brand. We only work with ecommerce and DTC businesses. Every system, every creative framework, every reporting structure is built for product brands. You get a dedicated team of strategist, media buyer, and creative assigned to your account. Not a rotating cast of juniors. And we report on the numbers that actually matter to your business: revenue, ROAS, CPA, and contribution margin. Not impressions.
Will this work for my product / niche?
If you sell physical products online, have proven product-market fit, and have at least 40% margin on your core products, then very likely yes. Our systems are built for ecommerce, but we tailor everything to your specific market, customer, and offer. The audit call is where we dig into your specifics and tell you honestly whether we can help.
How much does it cost?
We have different engagement levels depending on where your business is and what you need. We're not the cheapest option, but we're a fraction of the cost of building an in-house team, and significantly less expensive than continuing to burn budget with an agency that isn't delivering. The audit call is free, and we'll give you a clear recommendation and pricing based on your situation.
How long until I see results?
Most clients see meaningful movement within the first 30 days, but this depends on your starting point. If your ad account is a mess (and many are), the first phase is auditing and rebuilding the foundation properly. That's not wasted time, it's the reason results compound instead of fizzling. We're not interested in a quick spike that crashes. We build for sustained, profitable growth.
What if it doesn't work?
That's what the Omnia Guarantee is for. No setup fees, no long-term contracts, and a 7-day onboarding window where you can walk away if the direction doesn't feel right. We've structured everything so you're never stuck. Beyond that, our entire reporting structure is built around transparency, you'll always know exactly what's working, what isn't, and what we're doing about it. No hiding behind vanity metrics.
How much of my time does this require?
We're not a "set and forget" service, and honestly, you shouldn't want one. That's how agencies get away with poor performance. We need you engaged for strategy calls and approvals, especially in the first few weeks. Once the system is running, most clients spend an hour or two per week with us. You stay in the loop without being in the weeds.
Do you just run ads, or do you handle creative too?
Both. We handle strategy, creative production, media buying, and reporting as one integrated team. This matters because most performance issues aren't platform problems, they're creative problems. When the same team owns strategy and creative, nothing gets lost in translation and we can move fast.
What platforms do you run ads on?
Primarily Meta (Facebook & Instagram) and Google (Search, Shopping, YouTube). These are the core channels for ecommerce. We'll recommend the right channel mix based on your product, margin structure, and where your customers actually spend their time. We don't spread your budget thin across every platform just to look busy.
What's the contract length?
Month-to-month. No long-term lock-in. We ask for one calendar month's notice if you decide to part ways. We'd rather earn your business every month than trap you in a contract, if we're not delivering, you shouldn't be stuck. That said, the brands that get the best results commit to the process. Paid media compounds over time, and the first month is always about building the foundation for what comes after.
What happens on the audit call?
It's a free 1-hour session where we look at your current setup: ad accounts, funnel, creative, and numbers, and give you an honest assessment. You'll walk away with a clear picture of what's working, what's broken, and what the next steps look like. There's no obligation and no hard sell. If we're not a fit, we'll tell you.
Ready to Grow Your Ecommerce Revenue?
Book your free 1-hour audit with Richard, Founder of Omnia Digital. No obligation. No hard sell. Just a clear plan.
Book My Free Audit →What we'll cover in this call:
- Diagnose the exact problems holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90-day game plan based on your actual business numbers
For Ecommerce Businesses and Retailers
A done-for-you E-commerce Growth System that gets you more sales for the same spend, in 90 days or less
We build your ads, content and product pages, all tailored to your e-commerce business, so more sales come in without spending more on ads
Actual Client Results
What we'll cover in this call:
- Diagnose the exact problems that are holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90 day game plan based on your actual business numbers
R850M+
Online Sales Generated
100+
Ecommerce & Retailers Served
Trusted by founders at
Proven Results
What Happens When Our E-commerce Growth System Is Installed
Every business below had a bad advertising foundation, was working with a generalist agency, running ads themselves, or had a bad ecommerce website.
Riaz M.
Premium Fashion Retail
R4.9M → R13.3M
Online Revenue · May–Oct 2025 vs the 6 Months After
Justin M.
Fragrance & Perfume
−41% → +277%
Revenue · 5 Months Before vs 5 Months After
Jaco B.
Online Plant Nursery
R2.8M → R6.6M
Revenue · +139% in One Year
Mohammed E.
Toys & Games
R2.8M → R7.2M
Online Revenue · +157% Year on Year
Tebogo S.
Footwear
R1.2M → R5.3M
Revenue · +347% Year on Year
Marlize K.
Baby & Maternity
+35% Profit
Profitability Growth · Same Ad Budget
Riaz M.
Premium Fashion Retail
+141%Online Revenue
+168%Site Sessions
+155%Orders
±0%Ad Spend
Comparing the 6 months before partnering (May–Oct 2025) with the period after launch (Nov 2025–May 2026)
About the business
A premium fashion retailer with an established footprint of physical stores and a catalogue spanning a wide range of well-known brand-name labels. The brand itself was strong and the stores were performing, but the online side of the business had never reached the same level.
Where they were
Marketing had been handled in-house, with a few agencies tried along the way. Results were up and down: moments of success, but never sustained. The team knew the store could do more. In the six months before partnering with us (May to October 2025), the online store did R4.9M in revenue.
Our audit found the reasons quickly: the conversion tracking foundations on both Meta and Google were incorrectly set up, campaign structure had almost no segmentation, a serious limitation for a store selling dozens of distinct brands, and the website itself had user-experience friction costing them conversions.
What we did
We started at the foundation and worked up. First, a conversion-rate pass on the website to fix the user-experience issues. Then a full rebuild of the conversion tracking across Meta and Google to the Omnia standard, so every decision from that point was based on accurate data.
From there we sat with the client to map out each brand in the catalogue: margins, stock position, what they wanted to push and what past data showed. That fed a full creative production run: AI-generated video and imagery, lifestyle shots, carousels and catalogue ads, all built for conversion. We launched brand-segmented campaigns across both Meta and Google, scaled Google hard, and layered in email marketing using the same brand segmentation with every flow rebuilt and tested.
The results
Performance picked up from the day the new structure went live. From November 2025 to May 2026 the store did R13.3M, 141% up on the comparable prior period, with sessions up 168% and orders up 155%, all on effectively the same ad spend. Monthly revenue run rate climbed from roughly R820K to R1.9M.
The engagement has since shifted to pure scaling: monthly reporting and strategy sessions, stock-driven planning and clearance-sale support, and continual improvement brand by brand.
The numbers
Marlize K.
Baby & Maternity
+35%Profitability
+30%Revenue (2yr)
+14%Order Volume
3Years Scaling
Year 1 (flat ad spend, margin focus): +35% profit. Year 2 (TikTok added, +15% spend): scaled further. Compared against the final year with their previous agency.
About the business
A well-established online store in the baby and maternity space, selling a broad catalogue of products for expecting mothers, newborns and toddlers. The business had been trading for years and had a solid, loyal customer base by the time we started working together.
Where they were
In the year before partnering with us (May 2023 to April 2024) the store was managed by another agency and did R12.9M in revenue. They had hit a ceiling. The previous agency could not scale the account any further, and although they kept adding budget, the extra spend only produced diminishing returns. Growth had stalled and more money was no longer the answer.
The strategy was also one-dimensional: chase top-line revenue, with little attention paid to which products were actually making money.
What we did
We started with the Omnia foundations: a full rebuild of conversion tracking and a large, ongoing content production run across image, video and carousel formats. But the strategic shift was where the real value came from.
In year one we deliberately kept ad spend constant and changed the focus from revenue to profit. Rather than pushing whatever sold easiest, we prioritised the higher-margin products, even the ones that were harder to sell, so that every rand of the same budget worked toward margin instead of just a bigger revenue number. The result was a 35% increase in profitability in our first year, without spending a cent more on ads.
A year in, with the foundations proven, we opened the taps: we introduced TikTok ads to reach a new audience and beat content fatigue with fresh formats, and increased ad spend by around 15% to scale the account further, this time with the creative breadth and horizontal structure to turn that budget into profitable growth rather than diminishing returns.
The results
In our first year (May 2024 to April 2025) revenue grew to R14.5M, up roughly 15% on the prior year, on flat ad spend, while profitability jumped 35%. In year two (May 2025 to April 2026), with TikTok live and spend up around 15%, revenue climbed again to R16.8M and order volume rose 14%, taking total revenue growth to around 30% across the two years.
The headline is profitability: it has grown far faster than revenue and dramatically faster than ad spend. By breaking through the ceiling the previous agency could not, shifting the focus to margin, and scaling horizontally, we turned a stalled, mature store into one that grows its bottom line year on year.
The numbers
Mohammed E.
Toys & Games
+157%Online Revenue
+260%Orders
+45%Ad Spend Only
2.6×Revenue Growth
B2C store revenue, comparing the 12 months before scaling with Omnia (May 2024–Apr 2025) against the 12 months after (May 2025–Apr 2026)
About the business
An online toy retailer with a wide catalogue spanning every kind of toy, plus a substantial B2B wholesale arm that we also manage. This case study focuses purely on the B2C side of the business: the direct-to-consumer online store.
Where they were
Before working with us the store was small and struggling to break the R200k per month mark. They had seen varying levels of success over time but could never find a way to scale consistently. The growth ceiling was low and stubborn.
What we did
We took over the full paid strategy and built it around a combination of Meta and Google paid ads, supported by social media and email marketing. The biggest lever was granular product segmentation paired with Google's intent-based reach.
On Google we broke every product line out into its own asset group within Performance Max, and ran standard Shopping, Search, and PMax campaigns alongside each other, with dedicated focus on each of the main product lines. We mirrored that structure on Meta, with dedicated campaigns for every core product line and a deliberate push on top-of-funnel audiences to feed new customers into the store. This gave us tight control over budget and messaging at the product level rather than treating the catalogue as one blur.
The results
In the 12 months after we started scaling (May 2025 to April 2026) B2C revenue grew to R7.2M, up 157% on the prior year's R2.8M, a 2.6x increase. Orders climbed even faster, up 260%. Crucially, we achieved that while increasing ad spend by only around 45%, so revenue grew several times faster than the budget behind it.
A store that once could not clear R200k a month now regularly sees months in excess of R700k, with November pushing close to R1M around Black Friday. When the client runs promotions we help them scale hard into the demand, and the account keeps climbing.
The numbers
Jaco B.
Online Plant Nursery
+139%Revenue (1yr)
+88%Orders
2.4×Revenue Growth
~3yrsScaling Together
Focus year: 2023 vs 2024 (full calendar years). We have worked with this client for roughly three years, from early on.
About the business
An online plant nursery selling a wide range of plants and greenery direct to consumers. We have worked with them for roughly three years, effectively from the beginning of their serious growth, which makes this one of our clearest long-term scaling stories.
Where they were
This is less a turnaround story and more a scaling one. The business had genuine potential and a solid product, and our job was to build the engine that could grow it year after year without hitting a ceiling, then keep it profitable as it scaled.
What we did
The core is our scaling system, run across multiple platforms at once. Rather than pouring budget into a handful of ads, we produce a large and constant variety of paid media, static images, carousels, AI-generated video and user-generated content, then use tight segmentation to double down on the winning creatives and cut wasted spend on the losers. That mix is what lets us increase budget while keeping efficiency intact.
We also rebuilt the store itself. We moved them off WordPress onto Shopify with a completely new build, then ran conversion-rate optimisation on top: multiple payment gateways, product filtering, and a long list of user-experience refinements we have learned drive conversion over years of doing this. Better traffic and a better-converting store compounding together.
The results
From 2023 to 2024 revenue grew from R2.8M to R6.6M, up 139%, a 2.4x increase, with orders climbing 88%. We did roughly double ad spend over that period, but revenue grew faster than the budget behind it, which is exactly what a healthy scaling system should do.
The business is now in a strong, stable position: consistently doing good numbers and highly profitable at its current spend. With the foundations, the creative engine and the store all working together, we simply keep scaling it year on year.
The numbers
Tebogo S.
Footwear
+347%Revenue (1yr)
4.5×Revenue Growth
2–3×Higher Margin Mix
YearsStill Scaling
Comparing their first year trading largely on their own (Jan–Dec 2023) with the first full year after we took over (Jan–Dec 2024)
About the business
An online footwear retailer carrying a very large catalogue: multiple brands, with every style running across a full range of sizes. That is what makes the account complex, because every size of every shoe is its own stock position.
Where they were
They launched properly in 2023 and made an acceptable start, finishing the year on R1.18M. But progress was slow and the growth curve was flat for long stretches. There was clearly a business there; it just was not being scaled.
What we did
We started on Google, where the buying intent was, and expanded into Meta once the foundations were producing. With a catalogue this size the real work was in the feed: we implemented an extensive set of feed rules to handle stock discrepancies, so that sizes which were out of stock stopped being advertised and budget stopped leaking on products nobody could actually buy. From there we segmented the account brand by brand rather than treating the catalogue as one block, and introduced email marketing to build and monetise a returning audience.
The bigger strategic move came later. The client told us that although turnover looked healthy, the profit was not where they wanted it, because the popular international brands they were known for carried thin margins. So we deliberately shifted the focus of the advertising away from those brands and onto their own in-house labels, which carry two to three times the margin. Harder products to sell, and less brand recognition pulling them along, which meant the creative and the targeting had to do considerably more of the work.
The results
In our first full year the store went from R1.18M to R5.27M, a 347% increase and roughly 4.5 times the previous year. Monthly revenue moved from around R98K to R439K.
The more important outcome is what happened to profit. Having moved the product mix toward the in-house brands, they did not merely hold revenue while selling the harder, less famous products, they grew it further, and did so on products earning two to three times the margin. Several years in, the account is still climbing and the business is now genuinely profitable rather than simply busy.
The numbers
Justin M.
Fragrance & Perfume
+277%Revenue
+237%Orders
+137%Conversion Rate
+75%Ad Spend Only
Comparing the final 5 months with their previous agency (Oct 2025–Feb 2026) with our first 5 months (Mar–Jul 2026)
About the business
An online fragrance retailer selling brand-name and imported perfumes.
Where they were
They came to us from a very well known South African agency, and the numbers were going the wrong way. In the five months before we started, the store did R881K and revenue was down 41% on the period before that. Orders were down 36%. They were spending steadily and getting no return on it.
Our audit found the causes quickly. There were serious stock limitations on the website that were quietly killing conversions, conversion tracking was not set up correctly, and the advertising itself was thin: static images only, with Google running nothing but a single Performance Max campaign.
What we did
We started with the store rather than the ads, because more traffic to a broken experience only wastes money. We ran conversion-rate optimisation across the site, advised the client directly on what stock levels they needed to hold, and implemented feed rules so that products which were out of stock stopped being advertised. Then we rebuilt conversion tracking properly, so every decision after that point was based on accurate data.
On creative, we moved them off static-only and into a proper mix of video, carousel and static. On Google, we broke the single Performance Max campaign into multiple asset groups, segmented every product inside Merchant Center, and introduced Search and Shopping campaigns, deliberately separating brand from prospecting search so we could finally see what was genuinely driving new customers rather than harvesting demand that already existed. Both accounts were completely restructured.
The results
In our first five months the store did R3.43M, up 277%, having been in decline when we took over. Orders climbed 237% from 1,353 to 4,566, and the conversion rate more than doubled from 0.30% to 0.71%, which is the clearest sign the website and stock fixes did their job.
Ad spend went from roughly R40K to R70K per month, an increase of 75%, so revenue grew close to four times faster than the budget behind it. Monthly turnover now runs in the R700K to R1M+ range.
We will be straight about the start: the first month or two had teething problems we had to work through, as most rebuilds of this depth do. The account is now in a strong, stable position, the client is very happy, and we are moving into scaling it more aggressively.
The numbers
Are You Experiencing Any Of This?
You've Been Burned Before
You hired an agency, maybe two, maybe three, and every time it was the same story. Big promises in the sales call, radio silence after you signed. Months go by, budget disappears, and when you finally ask what's happening you get a PDF full of impressions and click-through rates that mean absolutely nothing to your bank account.
Your Ad Account Is a Crime Scene
Campaigns with no structure. Audiences overlapping. No naming conventions. Pixel events firing incorrectly or not at all. You're spending money every day on a foundation that was never built properly, and every "optimisation" your last agency made just added another layer of mess on top.
You're Getting Reports You Can't Actually Use
Every month you get a report. It has graphs. It has numbers. It has a lot of green arrows pointing up. But you still can't answer the one question that matters: "Is this actually making me money?" The reporting is designed to make the agency look good, not to help you make decisions.
You Have No Idea Who's Actually Working on Your Account
You signed up because of the senior strategist in the pitch meeting. Three weeks later, you're on calls with someone you've never met who clearly read your brief for the first time five minutes ago. Your account gets passed around like a hot potato, junior staff, rotating freelancers, whoever's available.
You're the Guinea Pig
Your agency says they're "testing." What they really mean is they don't have a playbook and they're figuring it out on your dime. Every new creative is a guess. Every audience is a shot in the dark. You're not paying for expertise, you're funding their education.
They Don't Understand Your Business
You sell physical products to real consumers. But your agency runs your account the same way they run the local dentist's and the SaaS startup down the road. They don't understand product margins, seasonal buying behaviour, average order value, or customer lifetime value.
You're Spending More But Making Less
Revenue might be going up on paper, but your margins are shrinking. Ad costs are climbing, your cost per acquisition keeps creeping higher, and you're not sure if scaling is actually making you more profitable or just busier. Nobody's watching the numbers that matter.
You're Running It Yourself, And It's Costing You
Whether you've always handled your own ads or took them back after a bad agency experience, the result is the same. You're spending hours in Ads Manager instead of growing your business, second-guessing every decision, and knowing deep down that someone who does this full-time would get better results. You didn't build this business to be a media buyer, but right now, that's the job.
Why Omnia
We're Not Another Agency That Treats Your Ad Spend Like Target Practice
Most agencies operate like vending machines, you put money in, they push buttons, and you hope something comes out. They rotate junior staff through your account, copy-paste strategies from industries they don't understand, and send you dashboards full of vanity metrics that mean nothing to your bottom line. Omnia exists because we got tired of cleaning up their mess.
We're a specialist ecommerce performance team, every strategy, every ad account structure, every creative decision is built on consumer psychology and buying behaviour, not guesswork. We don't "test and learn" on your budget. We arrive with systems that already work.
You'll never wonder who's working on your account or what they're actually doing. You get a dedicated team of strategist, media buyer, and creative who know your brand, your margins, and your customers. We report on metrics that matter to business owners: revenue, ROAS, cost per acquisition, and profit. Not impressions. Not reach. Not "brand awareness."
Specialist, not generalist
Transparency, not vanity metrics
Ownership, not excuses
Ready to Stop Guessing?
Book your free 1-hour audit and get a clear plan for growth.
Book My Free Audit →What we'll cover in this call:
- Diagnose the exact problems holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90-day game plan based on your actual business numbers
Why Choose Omnia
What Sets Us Apart
E-commerce Specialists
We work exclusively with product brands and retailers selling online, not generalist marketing.
R850 Million Online Sales Portfolio
Attributed online sales generated for our clients. We deliver real revenue results for clients.
In-house Team
No work outsourced to third parties; we own every deliverable across our team of 15+ full-time employees.
Transparent & Consistent Reporting
You see exactly what is working and what is not, every month. We report bi-weekly, monthly, and quarterly on revenue and impact to your bottom line, not vanity metrics.
7-Day Exit Window · Walk away during onboarding
No Setup Fees · R8,500–R25,500 value included
Month-to-Month · 30-day cancellation notice
Your Accounts, Your Data · Full ownership always
The People Behind The Results
Meet The Team
A real, in-house team of specialists: not freelancers, not outsourced, not rotating juniors.
Richard
Co-Founder
Armand
Co-Founder
Erin
Ops Manager
Michael
Paid Media Team Lead
Robbie
Paid Media
Carlo
Paid Media
Becca
Design Team Lead
Nieke
Design
Kyla
Design
Arshad
Web
Tadwala
Web
Georgia
Social Media
Kamaaryn
Email
Kaylin
Account Management
Delita
Account Management
Our Commitment To You
The Omnia Guarantee
In an industry full of lock-in contracts and hidden fees, here's how we do things differently.
Onboarding & Alignment Guarantee
In the first 7 days, we kick things off with an onboarding and a 90 day strategy presentation. If after that you are not happy with our direction or feel we are not delivering as promised, simply let us know and we will cancel immediately. No penalties, no questions asked.
No Setup Fees
Omnia is so confident in what we do that we do not charge any setup fees on ads. These fees typically run anywhere from R8,500 to R25,500 once-off, which we include for free.
Month-to-Month, No Long Term Contracts
Omnia has always offered month to month contracts. No long term commitments, we either make money together long-term or not at all. All SLA terms carry a 30 day cancellation notice.
Your Accounts, Your Data
Every account we work in is set up in your name and stays yours. We operate as a collaborator, never the account owner. If you ever leave, we assist with a clean handover and ensure you retain full access to everything. No holdbacks, no complications.
No Lock-In. No Setup Fees. No Excuses.
See why ecommerce brands trust Omnia to grow their revenue.
Book My Free Audit →What we'll cover in this call:
- Diagnose the exact problems holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90-day game plan based on your actual business numbers
Compare Your Options
What Are Your Other Options?
We built Omnia for ecommerce brands that are done gambling on generalists.
| Omnia Digital | Generalist Agency | Freelancer / Contractor | DIY / In-House | |
|---|---|---|---|---|
| Ecommerce Specialisation | 100% ecommerce focus, every system built for product brands | Serves any industry, your account shares playbooks with dentists and lawyers | Varies, most are generalists picking up whatever work comes in | You know your product but not paid media at scale |
| Dedicated Team | Named strategist, media buyer, and creative assigned to your account | Rotating junior staff, whoever's available that week | One person doing everything, strategy, creative, reporting, invoicing | You, plus maybe a VA or junior hire with no paid media experience |
| Ad Account Setup | Audited and rebuilt properly, naming conventions, pixel events, campaign architecture | Inherited mess from the last agency, patched with band-aids | Set up once, rarely reviewed or restructured | Built from YouTube tutorials and guesswork |
| Reporting | Revenue, ROAS, CPA, contribution margin: numbers tied to profit | Impressions, reach, CTR: vanity metrics that hide poor performance | Sporadic updates, usually only when you chase them | You're staring at Ads Manager yourself |
| Creative Strategy | Built on buyer behaviour, product positioning, and conversion psychology | Template creative swapped across industries | Can execute briefs but rarely drives strategy | Limited, you're too close to see it like a customer |
| Accountability | Performance-driven, if it's not working, we tell you first and fix it | Blame the algorithm, the market, or your product | Disappears when results drop | No one to hold accountable but yourself |
| Speed to Results | Proven systems deployed, not starting from scratch on your budget | 3–6 month "learning phase" that may never end | Fast to start, slow to scale, hits a ceiling quickly | Months of trial and error |
| Platform Partnerships | Google, Meta, Shopify & Klaviyo Partner | May hold one or two, often lapsed | Rarely, partnerships require spend thresholds | Not applicable |
| Ecommerce Metrics | AOV, LTV, contribution margin, blended ROAS, we think like operators | Doesn't know your margin structure | Understands platform metrics but not business economics | You understand the business but struggle to connect it to ad performance |
Is This For You?
Are We The Right Fit?
Specialising in ecommerce has taught us exactly where we deliver the best results. Matching this criteria is essential for a successful partnership:
✓ We're A Fit If...
- ✓ You sell physical products online (ecommerce / DTC brands)
- ✓ You have proven product-market fit and existing sales
- ✓ You have the capital to invest in growth, not your last dollar
- ✓ You understand that profitable scaling is a long-term investment, not an overnight hack
- ✓ You want a team that operates as an extension of your business
- ✓ You want to understand your numbers and strategise together regularly
- ✓ You have at least 40% profit margin on your core products
✗ We're Not A Fit If...
- ✗ You sell digital products, courses, or ebooks
- ✗ You're starting your first business with limited capital
- ✗ You're looking to learn how to do your own marketing (we do, not teach)
- ✗ You're dropshipping or running an arbitrage model
- ✗ You want a completely hands-off "set and forget" marketing solution
- ✗ You're looking for overnight results or a quick return on ad spend
- ✗ You have less than 40% profit margin (the maths won't work for paid media)
Your Free Audit
Here's Exactly What We'll Cover In Your Free 1-Hour Audit
This isn't a 15-minute teaser call. It's a full diagnostic session where we pull up your website, your ad accounts, and your numbers, live, and show you exactly what's working, what's broken, and what to do about it.
1
Live Website & CRO Review
We'll go through your website together and identify the conversion killers that are costing you sales right now: layout issues, friction in the checkout flow, missing trust signals, weak product pages, and the common ecommerce mistakes we see over and over. You'll get specific, actionable recommendations you can implement immediately, whether you work with us or not.
2
Full Ad Account Audit
We'll screen-share and dive into your actual ad accounts: Meta, Google, email, whatever you're running. We'll look at campaign structure, audience targeting, creative performance, pixel setup, and attribution. Most accounts we audit have structural issues that are silently burning budget. We'll find them and show you exactly what needs to change.
3
Business Numbers Deep-Dive
We'll walk through your current ad spend, revenue, margins, cost per acquisition, and platform breakdown. This isn't to interrogate you, it's to understand whether paid media can be profitable for your business and at what scale. We'll also share what we see from our most successful ecommerce clients.
4
Your 90-Day Roadmap
Based on everything we've reviewed, we'll map out what the next 90 days would look like: what to fix first, where to allocate budget, and what results you can realistically expect. You'll leave the call with a clear plan, not a vague "we'll get back to you."
7-Day Exit Window · Walk away during onboarding
No Setup Fees · R8,500–R25,500 value included
Month-to-Month · 30-day cancellation notice
Your Accounts, Your Data · Full ownership always
FAQ
Frequently Asked Questions
How are you different from the last agency I hired?
Most agencies are generalists, they run the same playbook for a dentist, a SaaS company, and your ecommerce brand. We only work with ecommerce and DTC businesses. Every system, every creative framework, every reporting structure is built for product brands. You get a dedicated team of strategist, media buyer, and creative assigned to your account. Not a rotating cast of juniors. And we report on the numbers that actually matter to your business: revenue, ROAS, CPA, and contribution margin. Not impressions.
Will this work for my product / niche?
If you sell physical products online, have proven product-market fit, and have at least 40% margin on your core products, then very likely yes. Our systems are built for ecommerce, but we tailor everything to your specific market, customer, and offer. The audit call is where we dig into your specifics and tell you honestly whether we can help.
How much does it cost?
We have different engagement levels depending on where your business is and what you need. We're not the cheapest option, but we're a fraction of the cost of building an in-house team, and significantly less expensive than continuing to burn budget with an agency that isn't delivering. The audit call is free, and we'll give you a clear recommendation and pricing based on your situation.
How long until I see results?
Most clients see meaningful movement within the first 30 days, but this depends on your starting point. If your ad account is a mess (and many are), the first phase is auditing and rebuilding the foundation properly. That's not wasted time, it's the reason results compound instead of fizzling. We're not interested in a quick spike that crashes. We build for sustained, profitable growth.
What if it doesn't work?
That's what the Omnia Guarantee is for. No setup fees, no long-term contracts, and a 7-day onboarding window where you can walk away if the direction doesn't feel right. We've structured everything so you're never stuck. Beyond that, our entire reporting structure is built around transparency, you'll always know exactly what's working, what isn't, and what we're doing about it. No hiding behind vanity metrics.
How much of my time does this require?
We're not a "set and forget" service, and honestly, you shouldn't want one. That's how agencies get away with poor performance. We need you engaged for strategy calls and approvals, especially in the first few weeks. Once the system is running, most clients spend an hour or two per week with us. You stay in the loop without being in the weeds.
Do you just run ads, or do you handle creative too?
Both. We handle strategy, creative production, media buying, and reporting as one integrated team. This matters because most performance issues aren't platform problems, they're creative problems. When the same team owns strategy and creative, nothing gets lost in translation and we can move fast.
What platforms do you run ads on?
Primarily Meta (Facebook & Instagram) and Google (Search, Shopping, YouTube). These are the core channels for ecommerce. We'll recommend the right channel mix based on your product, margin structure, and where your customers actually spend their time. We don't spread your budget thin across every platform just to look busy.
What's the contract length?
Month-to-month. No long-term lock-in. We ask for one calendar month's notice if you decide to part ways. We'd rather earn your business every month than trap you in a contract, if we're not delivering, you shouldn't be stuck. That said, the brands that get the best results commit to the process. Paid media compounds over time, and the first month is always about building the foundation for what comes after.
What happens on the audit call?
It's a free 1-hour session where we look at your current setup: ad accounts, funnel, creative, and numbers, and give you an honest assessment. You'll walk away with a clear picture of what's working, what's broken, and what the next steps look like. There's no obligation and no hard sell. If we're not a fit, we'll tell you.
Ready to Grow Your Ecommerce Revenue?
Book your free 1-hour audit with Richard, Founder of Omnia Digital. No obligation. No hard sell. Just a clear plan.
Book My Free Audit →What we'll cover in this call:
- Diagnose the exact problems holding back your revenue
- Where you're currently leaking ad spend
- Show you exactly what we'd do to unlock more online sales
- Map out a 90-day game plan based on your actual business numbers
